Submission Deadline – February 15, 2021

Award Categories

General Awards

1. Best Community Relations Programme of the Year

Planned and executed an effective relationship strengthening community relations PR strategy which yielded demonstrable results

2. Best Content

Provided regular, relatable, and relevant content, packaged in engaging and easy to consume ways to key stakeholders

3. Best in Crisis & Issues Communication

Showed leadership in a situation perilous to an individual, cause or corporate brand; effectively executed a carefully calibrated plan to engage key stakeholders and positively influenced the narrative; ensured a mutually satisfactory resolution; and used the situation to enhance a (corporate) reputation.

4. Best In-House Team of the Year

Demonstrated a mastery of current PR best practices and leveraged same to enhance internal engagement and external bonding with key stakeholders; contributed to the achievement of corporate objectives and to the increase of recognition and affection for the corporate brand.

5. Best Launch & Re-launch

With the release of a new product, every company hopes that it will be well received and surpass expectations. A smooth and targeted product launch is critical to its success but creating such a scenario requires not only a great product but great minds behind its introduction to the market. This category would measure how strategies were formulated and executed to achieve stated objectives

6. Best in Non-Profit Communication

Planned and executed an effective relationship strengthening communication with a PR strategy which yielded demonstrable results

7. Best Promotional Event

Single best event in terms of planning, execution and follow through to promote an organization, product, or cause

8. Best in Social Media Communication

Most effective year-round PR engagements with selected core publics on social media

9. Best in Technology

Effectively used cutting edge technology to achieve PR objectives in a cost efficient and high impact manner

10. Digital and Social Media Communications Campaign of the Year

Best single PR campaign on social media

11. PR Campaign of the Year

Recognizes the effectiveness of PR strategies employed in a campaign in support of a major initiative in Ghana within 2019/2020. The design and delivery of the campaigns should project the strategy and its ability to promote: a product/service, an organization and its brand, a public figure. The submission is expected to demonstrate how PR/Communication can be employed as tools for generating knowledge and mobilizing relevant stakeholders for action. It must present a problem and the journey to managing the problem through PR, showing clear results.

12. PR Organization of the Year (Public Sector)

Demonstrated leadership; applied current best PR practice; innovative, and the most effective in Public Sector Communication

13. PR Organization of the Year (Financial Sector – Banking, Non-Bank, Finance house, Insurance etc)

Demonstrated leadership; applied current best PR practice; innovative, and the most effective in Financial Services Communication

14. PR Organization of the Year (Telecommunications)

This award will measure how the use of effective Public Relations strategies and principles-built awareness, enhanced company image and generated adequate business for a telecommunications company within 2019/2020.

15. PR Organization of the Year (Commercial)

The award will measure how the use of effective Public Relations strategies and principles-built awareness, enhanced company image and generated increased business of a commercial company within 2019/2020.

16. PR Organization of the Year (Manufacturing and Industries)

This award will measure how the use of effective Public Relations strategies and principles-built awareness, enhanced company image and generated increased business of a manufacturing and industrial company within 2019/2020.

17. PR Organization of the Year (Extractive Sector)

The award will measure how the use of effective Public Relations strategies and principles-built awareness, enhanced company image and generated more community acceptance and increased business of the company in the extractive sector within 2019/2020.

18. Most Outstanding PR Agency (PR Consultancy of the Year)

Planned and implemented high results PR programmes and activities built on carefully considered strategies; extended the frontiers of PR practice and knowledge in Ghana; provided thought leadership; entrenched the application of relevant metrics and demonstrated a clear link between PR and value creation

19. Most Outstanding Student Chapter

Demonstrate high impact on student members, activities undertaken and outcomes.

Personality Awards

20. PR Discovery of the Year

A registered practitioner with less not than 5 years’ experience who has demonstrated ability, capacity and showed tremendous professional development. Recognised and respected by Public Relations Professionals and key stakeholders.

21.  Internal Communicator of the Year

Offered leadership that drove excellent internal engagement, leveraging effective PR strategies; provided quality guidance and counsel to management, respected and considered an important asset to the organisation; used cutting edge technology for effective internal communication; maintained effective and vibrant internal communication channels. Innovative and results oriented professional who delivered relevant, quality, and quantifiable value that protected and/or added to the bottom line.

22. PR Lifetime Achievement Award

All registered members are eligible to nominate one person only.

23. PR Practitioner of the Year

All registered members are eligible to nominate one person only.

24. PR Academic of the Year

Open to registered members who are lecturing either full time or as adjunct in an accredited Tertiary institution in Ghana. S/He must submit a motivation statement as well as any publications in the year under review. Must also submit an impact statement and a letter from the Institution of Instruction.