EXCELLENCE AWARDS

There are TWENTY ONE (21) professional award categories to be competed for. These are as follows:

1. PR Campaign of the Year
This award will measure how effective Public Relations strategies were employed in a campaign in support of a major initiative in Ghana within 2015/2016. Campaigns embody the essence of strategy in pushing a product / service, promoting a company or bringing a public figure to prominence in the public consciousness. Presenting a core idea through various approaches and angles, the execution

a well thought-out campaign brings the message home and allows its audience to identify with the subject.

2. Internal Communicator of the Year
Offered leadership that drove excellent internal engagement leveraging effective PR strategies; provided quality guidance and counsel to management, respected and considered an important asset to the organisation; used cutting edge technology for effective internal communication; maintained effective and vibrant internal communication channels. Innovative and results oriented professional who delivered relevant, quality, and quantifiable value that protected and/or added to the bottom line.

3. Best In-House Team of the Year
Demonstrated a mastery of current PR best practices and leveraged same to enhance internal engagement and external bonding with key publics; contributed to the achievement of corporate objectives and to the increase of affection for the corporate brand.

4. Best in Crisis & Issues Communication
Showed leadership in a situation perilous to an individual, cause or corporate brand; effectively executed a carefully calibrated plan to engage key publics and positively influenced the narrative; ensured a mutually satisfactory resolution; and used the situation to enhance a (corporate) reputation.

5. PR Educational Institution of the Year
This award will measure how the use of effective Public Relations strategies and principles built awareness, enhanced institutional image and quality of programmes offered and contributions made to the country’s educational sector.

6. PR Organization of the Year (Public Sector)
Demonstrated leadership; applied current best PR practice; innovative, and the most effective in Public Sector Communication.

7. PR Organization of the Year (Financial Sector)
Demonstrated leadership; applied current best PR practice; innovative, and the most effective in Financial Services Communication.

8. PR Organization of the Year (Telecommunications)
This award will measure how the use of effective Public Relations strategies and principles built awareness, enhanced company image and generated adequate business for a telecommunications company.

9. PR Organization of the Year (Commercial)
The award will measure how the use of effective Public Relations strategies and principles built awareness, enhanced company image and generated increased business of a commercial company.

10. PR Organization of the Year (Manufacturing and Industries)
This award will measure how the use of effective Public Relations strategies and principles built awareness, enhanced company image and generated increased business of a manufacturing and industrial company.

11. PR Organization of the Year (Extractive Sector)
The award will measure how the use of effective Public Relations strategies and principles built awareness, enhanced company image and generated more community acceptance and increased business of the company in the extractive sector.

12. Best Content
Provided regular, relatable and relevant content, packaged in engaging and easily to consume ways to key publics.

13. Best Promotional Event
Single best event in terms of planning, execution and follow through to promote an event or cause.

14. Best in Technology
Effectively used cutting edge technology to achieve PR objectives in a cost efficient and high impact manner.

15. Best Community Relations Programme of the Year
Planned and executed an effective relationship strengthening communication relations PR strategy which yielded demonstrable results.

16. Launch & Re-launch
With the release of a new product, every company hopes that it will be well received and surpass expectations. A smooth and targeted product launch is critical to its success, but creating such a scenario requires not only a great product but great minds behind its introduction to the market. This category would measure how strategies were formulated and executed to achieve stated objectives.

17. Best ‘for a Cause’ Communication
Planned and executed an effective relationship PR strategy for a cause which yielded results beyond expectations.

18. Best in Social Media Communication
Most effective year round PR engagements with selected core publics on Social Media.

19. Digital and Social Media Communication campaign of the Year
Best single PR campaign on Social Media.

20. Best in Non Profit Communication
Planned and executed an effective relationship strengthening communication with a PR strategy which yield demonstrable results

21. Most Outstanding PR Agency (PR consultancy of theYear)
Planned and implemented high results PR programmes and activities built on carefully considered strategies; extended the frontiers of PR practice and knowledge in Ghana; provided thought leadership; entrenched the application of relevant metrics and ensured a clear line between PR practice and value creation.

22. PR Discovery of the year
Less than 35 years old with up to 10 years’ experience who has demonstrated ability, capacity and showed tremendous professional development. Recognised and respected by peers.

23. Non Professional Categories
a. PR Sports Personality of the Year
This award will measure the extent to which the exploits of the nominee has impacted on brand Ghana and the Ghanaian society and further contributed to the advancement of sports in Ghana.

b. PR Entertainment Personality of the Year
This award will measure the extent to which the exploits of the nominee has impacted on brand Ghana and the Ghanaian society and further contributed to the advancement of the entertainment industry in Ghana.