There are TWENTY ONE (21) professional award categories to be competed for. These are as follows:
1. PR Campaign of the Year
This award will measure how effective Public Relations strategies were employed in a campaign in support of a major initiative in Ghana within 2015/2016. Campaigns embody the essence of strategy in pushing a product / service, promoting a company or bringing a public figure to prominence in the public consciousness. Presenting a core idea through various approaches and angles, the execution
a well thought-out campaign brings the message home and allows its audience to identify with the subject.
2. Internal Communicator of the Year
Offered leadership that drove excellent internal engagement leveraging effective PR strategies; provided quality guidance and counsel to management, respected and considered an important asset to the organisation; used cutting edge technology for effective internal communication; maintained effective and vibrant internal communication channels. Innovative and results oriented professional who delivered relevant, quality, and quantifiable value that protected and/or added to the bottom line.
3. Best In-House Team of the Year
Demonstrated a mastery of current PR best practices and leveraged same to enhance internal engagement and external bonding with key publics; contributed to the achievement of corporate objectives and to the increase of affection for the corporate brand.
4. Best in Crisis & Issues Communication
Showed leadership in a situation perilous to an individual, cause or corporate brand; effectively executed a carefully calibrated plan to engage key publics and positively influenced the narrative; ensured a mutually satisfactory resolution; and used the situation to enhance a (corporate) reputation.
5. PR Educational Institution of the Year
This award will measure how the use of effective Public Relations strategies and principles built awareness, enhanced institutional image and quality of programmes offered and contributions made to the country’s educational sector.
6. PR Organization of the Year (Public Sector)
Demonstrated leadership; applied current best PR practice; innovative, and the most effective in Public Sector Communication.
7. PR Organization of the Year (Financial Sector)
Demonstrated leadership; applied current best PR practice; innovative, and the most effective in Financial Services Communication.
8. PR Organization of the Year (Telecommunications)
This award will measure how the use of effective Public Relations strategies and principles built awareness, enhanced company image and generated adequate business for a telecommunications company.
9. PR Organization of the Year (Commercial)
The award will measure how the use of effective Public Relations strategies and principles built awareness, enhanced company image and generated increased business of a commercial company.
10. PR Organization of the Year (Manufacturing and Industries)
This award will measure how the use of effective Public Relations strategies and principles built awareness, enhanced company image and generated increased business of a manufacturing and industrial company.