PUBLIC RELATIONS practice is a planned and
sustained Management art and social science function
based on an understanding of critical relevance,
analyses trends and predicts their consequences.
It
establishes and maintains mutually beneficial
relationships between an organization or group and its
public based on truth, full information and responsible
performance.
Practitioners are expected to continuously enrich their
knowledge bank; they are called upon at various times to
provide information on various issues of national
interest.
